Sequal Consultancy Wins Most Innovative Campaign Experience at ServiceNow Demand Center

Nieuwsbericht

We’re proud to share that Sequal Consultancy has been awarded Most Innovative Campaign Experience as part of the ServiceNow Demand Center program. This recognition highlights our Agentic AI–driven campaign approach and, more importantly, the real impact created through hands-on innovation, collaboration, and execution. It validates our belief that AI value is built by doing—not just talking.

Why this award matters to us (and our customers)

ServiceNow Demand Center award recognizes partners that move beyond traditional marketing and create experiences that:

Accelerate real sales opportunities
Generate high-quality ServiceNow leads
Strengthen long-term customer relationships
Demonstrate thought leadership through action

For us, this award confirms that our strategy-combining Agentic AI education, experimentation, and execution-resonates with both customers and the ServiceNow ecosystem.

What we actually did: the first Agentic AI Hackathon

Our journey started with the ServiceNow Agentic AI Hackathon 2025, designed as a wake-up call for MSPs, enterprises, and technology leaders.

Instead of presentations and demos, participants:

Built real AI agents on the ServiceNow platform
Explored AI governance, compliance, and credibility
Worked on real-life enterprise use cases
Collaborated across partners, customers, and experts

This hackathon was supported by a full content journey pre-event webinars, expert sessions, and post-event insights creating momentum before, during, and after the event. The result: stronger engagement, deeper conversations, and concrete follow-up opportunities.

The second hackathon: scaling innovation with partners

Building on the success of the first event, we launched our second Agentic AI Hackathon in collaboration with partners at the AI MakersLab.

This edition focused on:

Advancing agent collaboration and autonomy
Turning prototypes into scalable concepts
Strengthening cross-partner innovation
Expanding reach to new audiences and industries

The second hackathon proved that this model scales: more participants, more advanced use cases, and even stronger alignment between business goals and AI capabilities.

Our Partners: Co-Creating Agentic AI Innovation

This recognition would not be possible without the partners who helped us turn vision into execution. The Agentic AI hackathons were intentionally designed as ecosystem-driven initiatives, bringing together expertise from across the ServiceNow landscape.

We would like to sincerely thank our partners for their commitment, knowledge, and hands-on contribution in making these hackathons impactful and actionable:

ServiceNow
Bng Bank
Centric
Teiva Systems
Strat Five
ServiceNow

What’s next: more hackathons, more collaboration

This is just the beginning. In 2026, we will:

Organize more Agentic AI hackathons
Expand collaboration with partners, customers, and ServiceNow teams
Go deeper into industry-specific AI use cases
Focus on turning experimentation into production-ready outcomes

Yes, we are open for collaboration.

Whether you’re a ServiceNow partner, customer, or technology innovator, we believe the best AI outcomes are built together.

Why we do this:

Our mission is simple: help organizations unlock 100% of their AI potential: safely, responsibly, and effectively. Agentic AI is not the future anymore. It’s here. And companies that learn how to design, govern, and scale AI agents today will lead tomorrow.

If you want to build, experiment, or co-create the next wave of Agentic AI on ServiceNow, we’d love to talk.